Brock Purdy (Undrafted Amateurs)

A YouTube documentary on Brock Purdy’s rise from the last pick in the draft to Super Bowl LVIII

About the Project: Undrafted Amateurs needed a video that would keep people watching and get the channel monetized. Brock Purdy’s story was the right subject. He was drafted 262nd overall in 2022, the pick known as Mr. Irrelevant, and 652 days later he was starting in the Super Bowl against Patrick Mahomes. We built a 12 minute documentary around that underdog arc, paced to hold viewers to the end and packaged to get the click.

The Result: Nearly 200,000 views and more than 16,668 hours of watch time. That’s over four times the 4,000 hours YouTube requires for monetization, and it got the channel into the Partner Program.

Flecko’s Role: Strategy · Research · Scriptwriting · Editing · YouTube Packaging