Commercial Video PRODUCTION
Built for Your Audience and Goals
A video can look great and still be a miss. If it isn’t designed for who’s watching and the result you need, it’s just expensive footage. So that’s where we start: who is it for, and what does it need to accomplish? From there, we craft a video that reflects the quality of your brand and serves your audience and your goals.
Who It’s For
Video For Every Audience
EXternal video
Video made for customers, prospects, and the people you want to reach.
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A story-driven film about who you are, what you stand for, and why it matters, focused on your mission and values, and what makes you unique.
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Video built for a specific launch, promotion, or ad campaign, cut for every channel it needs to run on.
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A short explainer video that breaks down how your product, service, or process works in plain, simple terms.
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Tutorial videos that walk your audience through using your product or solving a problem, one clear step at a time.
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Video that shows your product in action, what it does, and why it’s worth it, for your website, ads, and sales pages.
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Short vertical video for Instagram Reels, TikTok, LinkedIn, and YouTube Shorts.
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Real customers on camera sharing their experience with you, from quick testimonials to full case study videos.
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Interviews and talks that put your leaders’ expertise on camera and build credibility in your industry.
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Videos and series made for your YouTube channel, from planning and filming to titles, thumbnails, and publishing.
Internal video
Video made for the people already inside the organization.
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Your people on camera sharing what it’s really like to work at your company, the heart of your employer brand.
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Filming and recap videos for company meetings, conferences, retreats, and celebrations.
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Video messages from leadership for company updates, announcements, and town halls, so the message lands the same way across every team.
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Course videos that support long term employee growth, like leadership and professional skills, built to work inside your learning platform.
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Onboarding videos that welcome new hires and walk them through your company, tools, and policies, so everyone gets the same strong start.
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Recruitment videos that show candidates your culture and open roles, for your careers page, job posts, and LinkedIn.
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Employee training videos that teach the skills, processes, and compliance requirements people need for their role, in a format they can watch anytime.
How We Work
our approach
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We shape the concept, the story, and the plan. If you already have the strategy and creative direction figured out, we’re happy to start there.
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We flex the level of production to fit the project. Some call for a larger crew, more lighting, and a highly produced finish. Others work better with a smaller setup and a more natural feel.
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Editing, color, audio, motion graphics, captions, and final delivery, plus cutdowns so one shoot covers more than one need.
One shoot, more to share
Cutdowns and clips for social, your website, and everywhere your audience is.
FAQs
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That’s okay. Our content strategy work is built for that. We’ll help you figure out what to make and who it’s for before anything gets produced.
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Wherever the project needs. Most often that’s on site at your office, facility, or event, but we also shoot on location and in studio. We’re based in Charleston and Richmond and travel whenever it makes sense.
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It depends on your team. Some organizations, especially enterprise and financial companies, have more approvals built in, and we plan around that from the start. Either way, we ask that you stay involved in the process. The best videos come from building them together, so they actually support your goals.
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It depends on the scope. We’ll build a timeline around your deadline and do our best to accommodate it whenever possible.
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That depends on the scope of the project. We’ll set it in your proposal, so everyone knows what to expect.
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Every proposal is custom built around the scope of the project. We start with a discovery call to understand what you need, then put together pricing that fits.
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You do. The final videos are yours to use wherever you need them.
Let’s Talk.
We’d love to hear more about the video project you’re exploring!